Starting a business is an incredible career opportunity today, especially for women who want to shine and effectively manage their time. However, on this journey, one of the first things we focus on is perfecting our products until we feel confident. But something we often overlook is our marketing, relying on the assumption that having a good enough product will lead to success.
Having an excellent product or service will indeed help us grow, but having good digital marketing will help us gain ground and reach clients we might not have thought of. That’s why in this blog, we provide you with the top tips so that, as an entrepreneur, you can make your brand shine and become the Queen Bee of your market.
One of the first things to consider is:
A simple and catchy name that’s easy to remember and sticks in the minds of your customers.
A color palette is a group of colors designed to convey an idea or feeling. For example, if your business focuses on ice cream, the best choice might be pastel colors like mint green, pink, and beige. These colors can evoke the flavors of ice cream.
To create your color palette, you can rely on the following techniques
Nearly all women entrepreneurs start by creating a Facebook or Instagram account when launching their business. This is a great start, but beyond just creating accounts, it’s important to post content regularly (though it doesn’t have to be daily) and understand which social media platform works best as a complement to your business.
The main platforms you should consider are:
A simple way to start your digital marketing journey is by “digitizing your business.” This means transferring certain existing data about your business to your social media and content but presenting it clearly and straightforwardly.
The key steps to digitize your business are:
Capture users' attention
toward your products and brand
Create interesting content using an attractive tone (emojis or trending hashtags).
By incorporating keywords into your posts and content, you can appear higher in search results. This strategy is known as “SEO” (Search Engine Optimization, like on Google).
Blogs are a tool that allows you to educate your audience about your product or related topics. They can also raise awareness about your business values.
One of the best types of content to create is stories (or Reels on Instagram). They are easy to make but can quickly reach thousands of users. The most important points to focus on for your stories are:
Capture the user’s attention with your products and brand.
Start building bonds with users who already follow you or customers who have purchased your products.
After capturing your audience’s attention, you can start creating content to sell your products or promote your services.
We know that as a female entrepreneur, time is one of the things you often have the least of.
However, dedicating time to your content will be one of your keys to success. One of the most important aspects will be creating content specifically for each type of social media platform. You don’t necessarily have to create a new piece but rather adapt it to each platform’s format to make the most of it. We recommend this because some platforms are used more than others; this way, you can better identify which platforms help you the most and gain more followers.
Content like “3-Step Guide to…” or “3 Practical Tips on How to Clean Your Sneakers” are better at attracting users. So, if you’re thinking about publishing a blog with a very interesting but long topic, consider breaking it down this way to make it easier for your followers to read and ensure your success.
